HI FRENSSS

Thank you for being here to celebrate 33 years of Sparkle and the launch of my brand, D’Wu.

For so long, I hesitated to start my own business, caught up in the pursuit of perfection. But I’ve realized that growth begins when we let go of those fears. I finally took my own advice, stepped out of my own way, and decided to trust in my talents—not just to provide for me but to create safe and accessible spaces where we can thrive together.

I’m so excited for this journey to unfold and even more grateful to have you by my side every step of the way. Here’s to a future full of sparkle and endless possibilities!

With love and gratitude,

D’Wu

MISSION

At D’Wu, we’re dedicated to helping people build confident closets that make them feel incredible. Our mission is to create a safe, accessible, and inclusive space where all bodies can be styled with care and intention. Many traditional spaces fall short of embracing everyone—especially Big, Black, Thick, and Queer folx—but D’Wu is here to change that. This is a space where everyone is celebrated for who they are, just as they are. That’s it. That’s the tweet.

MY STORY

My love for fashion started with thrifting. Every weekend, I’d mow my dad’s lawn and use the money to explore Rag-O-Rama (IYKYK) in search of unique, head-to-toe looks that couldn’t be found anywhere else. Styling became second nature—I’d suggest pieces to my friends, often unintentionally, and nothing made me happier than seeing their faces light up when they found the piece that made them sparkle.

Before long, my friends started saying, “What Would Wu Do?” whenever they needed help putting together a look. I didn’t just give advice—I empowered them to choose pieces that made them feel confident, seen, and like their most authentic selves. Words like "SparkleBih" and ✨ emojis became my signature way of reminding them of their inner baddie. Over time, I even earned the nickname The Sparkle Father, thanks to my brother-from-another-mother (shoutout to Darius!), who said I felt like a mix between a Fairy Godmother and a fierce stylist.

That’s when it hit me: styling wasn’t just a hobby—it was my passion and purpose.

my specialty

At D’Wu, we specialize in creating versatile wardrobes that stand the test of time and reflect your unique style. I focus on selecting timeless pieces that mix and match effortlessly, allowing you to build a sustainable wardrobe full of endless possibilities. With just a few well-chosen items, I can help you craft multiple looks that elevate your style and showcase the best version of you.

Let’s build a wardrobe that celebrates your individuality and makes you shine. *belts Diamonds by my good sis, Badgalriri ✨

“Strutting by faith is letting go of all inhibitions and ultimately trusting your journey. It’s choosing to no longer wait for the “perfect” time or scenario and LIVING, because tomorrow isn’t promised. It’s when you choose JOY and to go to HIGHER, because you know that deep down within there is so much more you have to give to this world. It’s claiming VICTORY over your goals, your dreams and everything in between, because no matter what happens, you trust that you are ultimately covered. Strutting by faith is a reminder that your walk, your journey, your strut is preparation and reassurance that you are capable of all things. And IS.”
— D'WU, THE SPARKLE FATHER

professional work

I’m a creator, storyteller, and connector with a passion for authentically representing brands in the beauty, fashion, and entertainment industries. 💫

With over 10 years of experience in customer relations and brand development, and 5 years as an accomplished marketer, I’ve had the privilege of building and amplifying brand identities that truly resonate with the community. 🌟

As a wardrobe stylist, seasoned marketer, and lover of all things beauty and lifestyle, I’ve made it my mission to bridge the gap between brands and the people they serve. I’ve had the honor of collaborating with beauty brands like BlackGirl Sunscreen, Ulta Beauty, Urban Hydration, and MOODEAUX (2023 Sephora Accelerate Cohort & 2022 Elle Future of Beauty Winner)✨. I’ve also partnered with powerhouse brands such as Adidas, Ivy Park, Nike, Warner Music Group / 300 Entertainment, Samsung Electronics, and many more to oversee brand activations. 🌍

I’ve managed talent bookings, legal, and commercials for brands like JD Sports and Finish Line, and worked closely with top brands including Fox Network, the NBA, Nike, The Bachelor/Bachelorette, and Grammy-nominated rapper Big Sean. 🎤

I’m beyond excited to continue building community and inspiring others to Strut by Faith, not by sight. 💃 Leaning into the spaces you’ve always wanted is your birthright—and it’s time to shine. Cheers to sparkling! ✨

JD SPORTS & FINISH LINE

Competencies:

  • Brand Activations and Media

  • Community Partnership Development

  • Talent Sourcing and Booking

  • Talent Content & Deliverables

  • Contract and Legal Review

  • Digital and In-Mall Advertising

  • Project Management

  • Sponsorships

Achievements:

  • 25+ Million Talent Followers Combined

  • 1.5+ Million Views Combined

  • 50+ Activations

  • 200k Total Likes Combined

  • 26.5k Average Reach

  • Featuring Brand Affiliated Posts

  • Connecting Brands to Community

Top Brand Partnerships & Associations:

  • Nike

  • Jordan

  • Adidas Ivy Park

  • Big Sean

  • 300 Entertainment

  • Warner Music Group

  • The National Basketball Association

turntable reloaded

Turntable Reloaded, curated by Avion aka DJ Does it All, is one of the largest DJ Showcases in the state of Texas. This event creates space for both advanced and new DJS to showcase. I partnered with Turntable Reloaded to merge DJ and sneakerhead culture, bringing visibility to local DJs/Artists across the South.

Competencies:

  • Brand Activations and Media

  • Community Partnership Development

  • Talent Sourcing and Booking

  • Talent Content & Deliverables

  • Contract and Legal Review

  • Project Management

  • Sponsorships

Achievements:

  • 500+ DJs Showcased

  • 20+ Activations

  • 15+ Talent/Influencer Partnerships

  • Beatsource Partner

  • Pitbull Globalization Partner

  • First Turntable event featured on JD Sports Main Socials

Top Brand Partnerships & Affiliations:

  • JD Sports

  • Finish Line

  • Adidas

  • Pitbull Globalization

  • BeatSource

  • Patreon

ALL ACCESS ART SHOW X JD SPORTS

All Access Showcases a wide array of artists & creators in the City of Houston. September 16th was the first JD Sports local project highlighting local artists, creators, and sneakerheads. This not only highlights local artists and sneakerheads but also brings light to the dope af working being done on the ground in Houston.

Competencies:

  • Brand Activations and Media

  • Special Events

  • Community Partnership Development

  • Talent Sourcing and Booking

  • Talent Content & Deliverables

  • Contract and Legal Review

  • Project Management

  • Sponsorships

Achievements:

  • 397k+ Views on Crooksgame Sneaker Reel

  • 3 Talent/Influencer Partnerships

  • 30+ Activations

  • 500+ Attendees

  • 1000 Sneaker Raffle Entries

  • City of Houston Partner

  • Sneaker Artists featured on the JD Sports Rewards App

Top Brand Partnerships & Associations

  • JD Sports

  • Finish Line

  • Jordan

  • Nike

  • Custom Kicks World

  • King Borris

  • City of Houston